Midlands-based communications experts iceni Productions cooked up a creative storm when they were called in to help home improvement giant Everest promote its new kitchen collection.
Everest’s bold move into a highly competitive market has been bolstered by a DVD produced by iceni for use in direct marketing mail outs.
The DVD will form an integral part of Everest’s advertising plan and is also being prepared for exhibition displays and web or e-mail streaming.
Everest say that because the company operates without showrooms, iceni’s work will be a vital sales tool.
DVD producer Cathy Bentley, said: “Everest has improved more than a million homes. It’s great to be involved in such an exciting product, especially as our company has the same core value of delivering a top quality product.
“It was essential for us to sell the brand as a lifestyle choice. This determined our cast and choice of shots.
“Everest also wanted to highlight the care they take at installation, understanding that minimising disruption to the customer is a huge selling point. Our voiceover scripting had to subtly re-iterate this message throughout.
“In essence, the viewer should appreciate that, while Everest is not the cheapest option, the company offers its customers guarantees of quality, value, service and peace of mind.”
Duncan Bland, Marketing Director at Everest, said: “The launch of Everest Kitchens marks the latest stage in Everest's transition towards providing an integrated range of home improvement services.
“For over 40 years we have been committed to providing excellent customer service and looking after homeowners carrying out home improvements. We will continue to provide this excellent customer service for people conducting what can be one of the most stressful home improvements imaginable - replacing a kitchen. “Customers have for a long time known Everest as experts in double glazing and conservatories, but there’s much more to us now. We apply the same core values of high quality and value for money across our entire range of over 30 products.”
Everest’s Head of Product Marketing, Hugh Moss, added: “I am delighted with the finished DVD and have received very positive feedback so far.”
For more information, call Andi Jepson on 01283 792990.
Friday, August 04, 2006
Tuesday, August 01, 2006
Podcasting Keeps Pan-European Sales Teams Ready for Business.
Kleeneze, the leading network marketing company, has unveiled a new online podcast resource to assist its 14,000 strong sales force in the UK, Ireland, Holland and Germany.
www.kleeneze-stars.co.uk allows Kleeneze’s sales teams to search and download from a huge archive of motivational and training presentations made by the company’s top distributors over the last five years. It’s the latest project delivered by iceni, providing a cost effective way to deliver accurate information to a Pan-European sales team.
Cathy Bentley, Managing Director of iceni said, ‘‘Busy Kleeneze distributors now have 24 hour access to an extensive library of informative podcasts to help them grow their businesses. This portable format allows them to keep learning whenever and wherever they want – as a group in team meetings, or individually when out distributing catalogues.”
The resource is contained within a bold, bright microsite created by iceni, with a searchable database allowing users to find specific speeches with a quick keyword search for subject, the speaker’s name, conference location or event date.
www.kleenezestars.co.uk has been a huge success, with almost 5,000 speeches downloaded in the first few weeks.
Kleeneze’s Marketing Manager said, “iceni’s podcast website has become a vital resource for accessing training and testimonials from the Kleeneze networks stars. It’s a great way to communicate tips about building a successful Kleeneze business and this investment in cutting edge communications shows the ongoing support that anyone who joins Kleeneze will receive.”
For more information contact Andi Jepson: 01283 792 990
Visit iceni at www.iceni-tv.co.uk
See the podcast website at www.kleeneze-stars.co.uk
DID YOU KNOW? IDC research estimates that European sales of podcast capable MP3 devices topped 25m by the end of 2005, there’s even been one shipped to the Vatican for Pope Benedict XVI.
www.kleeneze-stars.co.uk allows Kleeneze’s sales teams to search and download from a huge archive of motivational and training presentations made by the company’s top distributors over the last five years. It’s the latest project delivered by iceni, providing a cost effective way to deliver accurate information to a Pan-European sales team.
Cathy Bentley, Managing Director of iceni said, ‘‘Busy Kleeneze distributors now have 24 hour access to an extensive library of informative podcasts to help them grow their businesses. This portable format allows them to keep learning whenever and wherever they want – as a group in team meetings, or individually when out distributing catalogues.”
The resource is contained within a bold, bright microsite created by iceni, with a searchable database allowing users to find specific speeches with a quick keyword search for subject, the speaker’s name, conference location or event date.
www.kleenezestars.co.uk has been a huge success, with almost 5,000 speeches downloaded in the first few weeks.
Kleeneze’s Marketing Manager said, “iceni’s podcast website has become a vital resource for accessing training and testimonials from the Kleeneze networks stars. It’s a great way to communicate tips about building a successful Kleeneze business and this investment in cutting edge communications shows the ongoing support that anyone who joins Kleeneze will receive.”
For more information contact Andi Jepson: 01283 792 990
Visit iceni at www.iceni-tv.co.uk
See the podcast website at www.kleeneze-stars.co.uk
DID YOU KNOW? IDC research estimates that European sales of podcast capable MP3 devices topped 25m by the end of 2005, there’s even been one shipped to the Vatican for Pope Benedict XVI.
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